Our Approach

Leveraging a comprehensive database of over 260 million companies, our advanced scoring models precisely identify business leaders. Through a meticulously designed and balanced scorecard, we effectively locate and engage over 85% of high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs). These efforts target their influential roles as business owners and top executives, ensuring meaningful insights for economic and market research initiatives.

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To date, we have conducted more than 250,000 interviews, averaging 5,000 interviews per month across 53 countries. With a panel of over 100,000 members, our empirically validated business model stands as a benchmark for robust and reliable market insights.